Finding your market
How narrow should my B2B niche be?
Choose a segment narrow enough that its members share a meaningful problem, but broad enough to support real research and conversations. Industry alone is often insufficient. A more useful niche combines a business type with an operational situation. Treat the niche as a hypothesis you can refine, not a permanent restriction on your business.
How to approach it
- Start with a problem you understand well.
- Add one or two observable characteristics.
- Review whether actual conversations confirm the shared need.
“Service businesses” is broad. “Regional service businesses coordinating requests across several locations” gives you a clearer research task and a more specific question to ask.
Updated September 10, 2026 · By Vibeful Team