Finding your market
How do I define an ideal customer profile?
An ideal customer profile describes the kind of company most likely to benefit from your offer and work successfully with you. Include operational needs, size, location, existing processes, and constraints. Separate those observable facts from assumptions. The profile should help you reject poor fits as confidently as it helps you identify promising ones.
How to approach it
- Review the situations where your service works best.
- Choose a few criteria you can verify from reliable information.
- Write explicit exclusion criteria.
For a shared-inbox project, multiple locations and repeated service requests may matter more than revenue. A company with an effective existing workflow may be a poor prospect despite matching the industry.
Updated September 10, 2026 · By Vibeful Team